Site Reference Internet Marketing Articles-30

Site Reference Internet Marketing Articles-30

With well over 100 million users ranging from freelancers to Fortune 500 company executives, there is no doubt LinkedIn has some powerful potential. It full of opportunities for B2B companies, if they use it to the fullest advantage.
You can use LinkedIn to:
Create a Social Media Hub
LinkedIn includes a number of helpful apps that let you customize your profile and add all sorts of information others may find interesting. However, you can also use these apps to bring all of your social networks together and create one central location for visitors to find all the great information you share. You can also import slides, videos, and blog posts.
Building a Professional Network
Customers are important, but so are the products and services you provide and the opportunities you have. So, even if you aren a B2B company, you can still use LinkedIn for a number of vital business activities such as:
hiring employees
finding vendors
connecting with complementary businesses
locate leads
attend and hold events
learn new techniques and find helpful tools
Gather Important Information
Information is power, and you can gather information on LinkedIn that you can get anywhere else. You can set up polls, surveys, and find professionals to interview. Get answers to all those burning questions you been dying to ask others in your shoes, and learn more about your target market.
Don forget about your competition either. You can see what they doing, learn about the people involved, get familiar with some of their processes, and get a comprehensive of the company offerings. You can also do the same thing with your target market and add to the information you already have about them.
LinkedIn makes it easy for you to demonstrate expertise, experience, skills, and knowledge, so take advantage of it.